Information Collection and Use

Personally Identifiable Information
When you register with us through the Services and become a Vendor or a Customer, when you choose to post a Listing or reserve a trip, or when you wish to contact another Vendor, we will ask you for personally identifiable information. This refers to information about you that can be used to contact or identify you (“Identity Information”). Identity Information includes, but is not limited to:
• your name,
• phone number,
• driver’s license,
• email address, and
• home postal address, but does not include your credit card number or billing information

In order to process some of your transactions through the Services, we may also ask for your credit card number and other billing information (“Billing Information”) (Identity Information and Billing Information together, “Personal Information”). Some Personal Information is required, like your:
• name and
• email address, and
• other Personal Information is optional, like your date of birth.

We use your Personal Information to provide the Service and administer your inquiries.
We collect Personal Information in connection with your registration to join the Service.

You can register to join via the Site or Services by completing the required forms.

You can also register on Hooker Booker by logging into online accounts you may have with third party service providers (“TPA”) (e.g.Facebook); each such account is considered a “Third Party Account” on our Site or Application as described below. As part of the functionality of the Site, Service and Application, you may link your Hooker Booker Account with Third Party Accounts, by either:

1. Providing your Third Party Account login information fo Hooker Booker through the Site, Service or Application; or
2. Allowing Hooker Booker to access your Third Party Account, as is permitted under the applicable terms and conditions that govern your use of each Third Party Account.

You represent that you are entitled to disclose your Third Party Account login information to Hooker Booker and/or grant Hooker Booker access to your Third Party Account (including, but not limited to, for use for the purposes described herein), without breach by you of any of the terms and conditions that govern your use of the applicable Third Party Account and without obligating Hooker Booker to pay any fees or making Hooker Booker subject to any usage limitations imposed by the Applicable TPA.

If you decide to register by logging into a Third Party Account via our Site or Application, we will obtain the Personal Information you have provided to the applicable TPA (such as your “real” name, email address, profile pictures, names of TPA friends, names of TPA groups to which you belong, other information you make publicly available via the applicable TPA and/or other information you authorize Hooker Booker to access by authorizing the TPA to provide such information) from your Third Party Account and use that information to create your Hooker Booker Account and Hooker Booker Account profile page and you will become a Vendor or a Customer. Depending on the Third Party Account you choose and subject to the privacy settings that you have set in such Third Party Account, you understand that by granting us access to the Third Party Account, we will access, make available and store (if applicable and as permitted by the TPA and authorized by you) the information in your Third Party Account so that it is available on and through your Hooker Booker Account on the Site, Service and Application. If there is information about your “friend” or people with whom you are associated in your Third Party Account, the information we obtain about those “friends” or people with whom you are associated, may also depend on the privacy settings such people have with the applicable TPA.

We also collect the other information that you provide as part of registration and the administration and personalization of your Hooker Booker Account profile (e.g.without limitation, zip code (on its own) and individual preferences or demographic information (“Non-Identifying Information”).

We use your Personal Information (in some cases, in conjunction with your Non-identifying Information) mainly to provide the Service, complete your transactions, and administer your inquiries.

Certain Non-Identifying Information would be considered a part of your Personal Information if it were combined with other identifiers (for example, combining your zip code with your street address) in a way that enables you to be identified. But the same pieces of information are considered Non-Identifying Information when they are taken alone or combined only with other non-identifying information (for example, your demographic information). We may combine your Personal Information with Non-Identifying Information and aggregate it with information collected from other Hooker Booker Users (defined below) to attempt to provide you with a better experience, to improve the quality and value of the Service and to analyze and understand how our Services are used. We may also use the combined information without aggregating it to serve you specifically, for instance to deliver a product to you according to your preferences or restrictions.

We also use your Personal Information to contact you with Hooker Booker newsletters, marketing or promotional materials and other information that may be of interest to you. If you decide at any time that you no longer wish to receive such communications from us, please follow the unsubscribe instructions provided in any of the communications or update your “Notifications” information. (See “Changing or Deleting Information” below). We may also share the combined information without aggregating it to partners we feel may have material benefit to you or your use of the Site. Please note that we may also use your Personal Information to contact you with information related to your use of the Service, or services from Partners, you may not opt out of these notifications.

International Transfer
Your information may be transferred to – and maintained on – computers located outside of your state, province, country or other governmental jurisdiction where the privacy laws may not be as protective as those in your jurisdiction. If you are located outside the United States and choose to provide information to us, Hooker Booker transfers personal information to the United States and Serbia and processes it there. Your consent to this privacy policy followed by your submission of such information represents your agreement to that transfer.

Compliance with Laws and Law Enforcement
Hooker Booker cooperates with government and law enforcement officials and private parties to enforce and comply with the law. We will disclose any information about you to government or law enforcement officials or private parties as we, at our sole discretion, believe necessary or appropriate to respond to claims and legal processes (including but not limited to subpoenas), to protect the property and rights of Hooker Booker or a third party, to protect the safety of the public or any person, or to prevent or stop activity we may consider to be, or to pose a risk of being, any illegal, unethical or legally actionable activity.

Changing or Deleting Your Information
All Vendors and Users may review, update or correct their Personal Information by editing the relevant part of their profile or by contacting us via fishing@www.optima-test.com. If you would like us to cancel your Hooker Booker Account, please contact us via fishing@www.optima-test.com and we will attempt to accommodate your request if we do not have any legal obligation or a legitimate business reason to retain the information contained in your Hooker Booker Account. Please note that, if you cancel your Hooker Booker Account, any reviews you have posted via the Services will remain publicly viewable via the Services.

Confidentiality
Except for any personally identifiable information we may collect from you under the guidelines established in our Privacy Policy, any content posted to the Site will be considered non-confidential and non-proprietary. You are responsible for maintaining the confidentiality of your Account and password, whether or not you thereof authorize use. To enhance the value of your experience on the Site, Hooker Booker, Inc. and its affiliates may on occasion share selected personal information, at all times during and after providing such information. Location Data When you use the My Trips mobile app by Hooker Booker, Hooker Booker may collect and process information about your actual location. We use GPS coordinates to determine your location while using the app or while it is turned on in the background. We use this information to better tailor our services to you and others. This information will not be shared with third parties unless in compliance with a lawful government request or legal process or unless you request for us to do so.

Phishing
Identify theft and the practice currently known as “phishing” are of great concern to Hooker Booker. Safeguarding information to help protect you from identity theft is a top priority. We do not and will not, at any time, request your credit card information, your Hooker Booker Account ID, login password, or national identification numbers in a non secure or unsolicited email or telephone communication. For more information about phishing, visit the Federal Trade Commission’s website at http://www.ftc.gov.

Aggregate Information and Non-Identifying Information
We may share aggregated information that does not include Personal Information and we may otherwise disclose Non-Identifying Information and Log Data with third parties for industry analysis, demographic profiling and other purposes. Any aggregated information shared in these contexts will not contain your Personal Information.

Web Beacons and Do Not Track Requests
Our Services may contain electronic images known as Web beacons (sometimes called single-pixel gifs) and are used along with cookies to compile aggregated statistics to analyze how our Services are used and may be used in some of our emails to let us know which emails and links have been opened by recipients. This allows us to gauge the effectiveness of our customer communications and marketing campaigns. We do not honor Do Not Track Requests.

Service Providers
We may employ third party companies and individuals to facilitate our Service, to provide the Service on our behalf, to perform Site and Application-related services (e.g. without limitation, maintenance services, database management, web analytics, fraud detection services relating to the activity of Hooker Booker Users and improvement of the features of the Service) or to assist us in analyzing how our Services are used. These third parties may have access to your Personal Information; if they do, this access is only so that they may perform these tasks on our behalf and they are obligated not to disclose or use it for any other purpose. We may also provide Personal Information to our business partners or other trusted entities for the purpose of providing you with information on goods or services we believe will be of interest to you. You can, at any time, opt out of receiving such communications.

Log Data
When you visit the Services, whether as a Vendor or a non-registered User just browsing (any of these, a “Hooker Booker User”), our servers automatically record information that your browser sends whenever you visit a website (“Log Data”). This Log Data may include information such as your computer’s Internet Protocol (“IP”) address, browser type or the webpage you were visiting before you came to our Services, pages or features of our Services that you visit or use, the time spent on those pages, information you search for on our Services, access times and dates, and other statistics. We use this information to monitor and analyze use of the Services and for the technical administration of the Services, to increase the functionality and user-friendliness of the Services, and to better tailor our Services to our visitor’s needs. We also use this information to verify that visitors to the Services meet the criteria required to process their requests. We do not treat Log
Data as Personal Information or use it in association with other Personal Information, though we may aggregate, analyze and evaluate such information for the same purposes as stated above regarding other Non-Identifying Information.

Cookies
Like many websites, we use “cookies” to collect information. A cookie is a small file that we transfer to your computer’s hard disk for record-keeping purposes. We use cookies for two purposes. First, we utilize persistent cookies to save your login information for future logins to the Services. Second, we utilize session ID cookies to enable certain features of the Services, to better understand how you interact with the Services and to monitor aggregate usage by Hooker Booker Users and web traffic routing on the Services. Unlike persistent cookies, session cookies are deleted from your computer when you log off from the Services and then close your browser. Third party advertisers on the Services may also place or read cookies on your browser. You can instruct your browser, by changing its options, to stop accepting cookies or to prompt you before accepting a cookie from the websites you visit. If you do not accept cookies, however, you may not be able to use all portions or functionality of the Service.

Our Policy Towards Children
The Site and Application are not directed to individuals under 18. We do not knowingly collect personally identifiable information from children under 13. If a parent or guardian becomes aware that his or her child has provided us with Personal Information without their consent, he or she should contact us. If we become aware that a child under 13 has provided us with Personal Information, please notify us via fishing@www.optima-test.com so that we may delete such information from our files.

Information we gather when you communicate with us and/or other Hooker Booker Users and how we use it

Information Sharing and Disclosure
Overview – The Services can be used to facilitate the listing and booking of fishing trips. Listings for such fishing trips are made available via the Services by Vendor. Listings posted by Vendors, ratings and reviews of Vendors and Customers (those who reserve fishing trips), and the Profile Information ( as defined below) of Vendors and Customers, are visible to any Hooker Booker User.

Analyzing your Communications
We may review, scan, analyze and store all communication (including emails, phone calls, messages, etc.) sent or received using Hooker Booker communication tools, (including communications with other Users) for fraud prevention, risk assessment, regulatory compliance, investigation, product development, research and customer support purposes. For example, as part of our fraud prevention efforts, we scan and analyze messages to mask contact information and remove references to other websites. In some cases, we may also scan, review, or analyze messages to debug, improve and expand product offerings. Automated methods are used whenever reasonably possible, however, we may need to manually review some communications occasionally. This may be done to provide customer support, conduct fraud investigations as well as assess and improve the functionality of these automated tools. We will not review, scan, analyze or store your communications to send third party marketing messages to you, and we will not sell reviews or analyses of these communications.

We reserve the right to block the delivery of or review communications that we, at our sole discretion, believe may contain malicious content, spam, or that may pose a risk to you, our Users, Hooker Booker, or others.

These communications and their contents may be disclosed in response to lawful government requests or legal process, in other circumstances in which we have a good faith belief that a crime has been committed by a use of our services, that an emergency exists that poses a threat to the safety of our users or another person, if necessary to protect our rights or property, or for us to render the service you have requested.

User-Vendor Communications
You agree that, with respect to other Vendors’ or Users’ personal information that you obtain directly or indirectly from or through the Website or through any Website-related communication, transaction or software, we have granted to you a license to use such information only for:
1. Website-related communications that are not unsolicited commercial messages
2. Using services offered through the Website, and
3. Inquiring about or otherwise facilitating a financial transaction between you and the other Vendor or User related to the purpose of the Website (such as inquiring about or booking an online fishing trip and transacting payment).

Any other purpose will require express permission from the User and written permission from a Hooker Booker representative. You may not use any such information for any unlawful purpose or with any unlawful intent. If it is discovered that a Vendor is using customer information obtained through Hooker Booker to then book the customer directly and avoid paying Hooker Booker commission, this will result in termination of the Vendor’s account.

Emailing via a Hooker Booker Account and Instant Messaging
As part of the Service, Hooker Booker Users may communicate with Hooker Booker Vendors through use of the “Contact Vendor” feature on the Services. If the functionality exists for Hooker Booker Users to have selected the option of adding one or more email addresses to an online form, the message they create in the corresponding template will be sent from Hooker Booker to those email addresses on their behalf.

Recording Phone Calls
Please note that calls to and from Hooker Booker may be recorded. We may use the call recordings to monitor our customer service for quality or compliance purposes, to check the accuracy of the information or to provide training to our staff. We will keep the call recordings for as long as is reasonably necessary to perform such activities and then delete them. Any personal information accessed during these calls will be treated in accordance with this Privacy Policy and its provisions.

Hooker Booker Vendors and Customers

Vendors
When you create a Hooker Booker Account, we will set up a Hooker Booker Account profile page for you. Your Hooker Booker Account profile page will include your first name and last name and connections you have established between your Account and any TPAs, and a biography and links to your Listings. You can select the other items of Personal Information that you wish to be included in your Hooker Booker Account profile page – including, but not limited to, a profile picture, or other information known as your “Profile information”. We will display your Profile information in your Hooker Booker Account profile page publicly via the Services, and with your prior permission, on third party sites. Any information you choose to provide as part of your
Profile Information will be publicly visible to all Hooker Booker Users and consequently should reflect how much you want other Hooker Booker Users to know about you. We recommend that you guard your anonymity and sensitive information and we encourage Vendors to think carefully about what information about themselves they disclose in their profile pages. You can review and revise your Profile information at any time.

Customers
When you create a Hooker Booker Account, we will set up a Hooker Booker Account profile page for you. Your Hooker Booker Account profile page will include your first name and last name and connections you have established between your Account and any TPAs. You can select the other items of Personal Information that you wish to be included in your Hooker Booker Account profile page, including, but not limited to, a profile picture, or other information known as your “Profile Information”. Any information you choose to provide as part of your Profile information will be visible to Vendors with whom you choose to interact and on any public reviews you post and consequently should reflect how much you want other Hooker Booker Users to know about you. We recommend that you guard your anonymity and sensitive information and we encourage Customers to think carefully about what information about themselves they disclose in their profile pages. You can review and revise your Profile information at any time.

Listing
If you post a Listing, we may publish that Listing publicly via the Services and may enable third parties to publish your Listing on their website through the use of an HTML “widget”. We may also display the geographical location of your Listing in the form of a map to potential Users.

If you request to make a booking via the Services, Hooker Booker will share the following information about you with the applicable Vendor:
1. Your first and last name
2. A link to your Hooker Booker Account profile page where the Vendor can view your booking history, reviews and description.

All of this information will enable the Vendor to decide whether to confirm or reject your booking. When a Vendor confirms a booking we will share pieces of the Vendor’s Identify Information, including, but not limited to, full name, phone number, the Vendor’s address and the Vendor’s email address, with the applicable User selected by the Vendor and we will share pieces of the User’s Identity Information with the Vendor, including, but not limited to, full name, phone number and email address, so that the User and Vendor may contact one another directly. In no event is a User’s Billing Information shared with a Vendor.

Links to other websites
Our Services may contain links to other websites. If you choose to visit an advertiser by “clicking on” a banner ad or other type of advertisement, or click on another third party link, you will be directed to that third party’s website. The fact that we link to a website or present a banner ad or other type of advertisement is not an endorsement, authorization or representation of our affiliation with that third party, nor is it an endorsement of their privacy or information security policies or practices.

Security
Hooker Booker is very concerned with safeguarding your information. When you enter sensitive information (such as credit card number and/or social security number) on our registration or order forms, we encrypt that information using secure socket layer technology (SSL). We follow generally accepted industry standards to protect the Personal Information submitted to us, both during transmission and once we receive it. No method of transmission over the Internet, or method of electronic storage, is 100% secure, however. Therefore, we cannot guarantee its absolute security. If you have any questions about security on our Services, you can contact us via fishing@www.optima-test.com.

We will make any legally required disclosures of any breach of the security, confidentiality, or integrity of your unencrypted electronically stored “personal data’ (as defined in applicable state statutes on security breach notification) to you via email or conspicuous posting on the Services in the most expedient time possible and without unreasonable delay, insofar as consistent with
1. The legitimate needs of law enforcement, or
2. Any measures necessary to determine the scope of the breach and restore the reasonable integrity of the data system.

Access to your account
Hooker Booker will have the right to access your account to make any changes to reservations listings, or profile information at its sole discretion.